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MKT310: Digital Marketing

Lancaster Bible College
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Unit price
  • Class Start

    November 08, 2021

  • Class End

    December 19, 2021

  • Drop Day

    November 12, 2021

  • Term

    Fall 2021

  • Teacher


  • Course Syllabus

    See Syllabus

About this course

MKT310: Digital Marketing is offered online by Lancaster Bible College. This course is an integral part of many firms and consumers' daily activities. Digital marketing is an important part of the marketing strategy and given the nature of technology many strategic and social challenges are presented. This course examines theories and concepts underlying the use of information and communication technology, while challenging students to critique and utilize digital tools and social media. The identification of critical success factors and best practices are central to the course, as are methods for analyzing marketing effectiveness. The theories and realities of digital marketing in both business-to consumer (B2C) and business to business (B2B) markets are discussed. Particular interest will be paid to how to execute digital marketing in today's world from a biblical stance.

Required Text

Becoming a Digital Marketer ISBN: 9781733794879 | Digital Marketing All-in-One for Dummies ISBN: 9781119560234

This course information is provided by the relevant teaching institution and may reference requirements that are meant for full-time students at that institution.
If you purchase this course but do not begin it by the relevant drop date, we may cancel your enrollment and issue you a refund.

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asked questions

  • When is my course scheduled?

    MKT310: Digital Marketing is scheduled to start on Nov 08, 2021 and ends Dec 19, 2021

  • Why do schools give Classfinder a discount?

    Classfinder with Frank leverages volume through partnerships to secure a greatly reduced rate while still maintaining the quality and transferability of the online courses.

  • How do I know if my college will approve my credits?

    When you sign up for an online course, Classfinder with Frank will send you information your college may require to approve your transfer credit request. You will be responsible for sending that information to your college and/or advisor. Most colleges have their own specific forms and requirements, so be sure to check with your college and/or advisor. If your transfer credit is not approved, you have until the course drop date to get a full refund.

  • How many transfer credits will my college approve?

    Every school has its own policy regarding the number of transfer credits a student may apply to a degree. You’ll earn 3 Undergraduate Credits from the teaching institution upon course completion.

  • When do I pay for my course?

    Classfinder with Frank charges your credit card at the time of purchase. You will have up until the Nov 12, 2021 to request a refund. Each course drop date is different, so please be sure to mark your calendar.

  • Can I use my college financial aid towards my classes?

    Frank sends you information for you to provide your financial aid office so they can evaluate the potential for a reimbursement.

  • What is the deadline to enroll in a class?

    The deadline to enroll for MKT310: Digital Marketing is Oct 25, 2021 You must be enrolled before that date.