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MKT 6221: Integrated Marketing Management

Texas Wesleyan University
Regular price
$775.00
Sale price
$775.00
Regular price
Unit price
per 
  • Class Start

    December 01, 2021

  • Class End

    January 18, 2022

  • Drop Day

    December 03, 2021

  • Term

    Winter 2021

  • Teacher

    TBD

  • Course Syllabus

    See Syllabus

About this course

MKT 6221: Integrated Marketing Management is offered online by Texas Wesleyan University. This course is designed to develop an understanding of the role of marketing in organizations - not as a department, but as an orientation and basis for managing in a market emphasizing the customer in a competitive environment. The role of integrated marketing management is to help companies better understand customer preferences, link that knowledge to designing appropriate products and services for selected customers, and determine appropriate methods to communicate, to capture, and to deliver value. Successful firms are those that pursue objectives, employ resources, and invest in the future of an organization to consistently satisfy the needs of customers better than competitors. These ideas apply to both for-profit and not-for-profit organizations.
Marketing

Required Text

materials provided or noted in syllabus - to be provided by the teaching institution

This course information is provided by the relevant teaching institution and may reference requirements that are meant for full-time students at that institution.
If you purchase this course but do not begin it by the relevant drop date, we may cancel your enrollment and issue you a refund.

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Drop class before December 03, 2021 for a full refund.

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1Credit or Financial Aid

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You are responsible for reaching out to your school directly for approval.

Commonly
asked questions

  • When is my course scheduled?

    MKT 6221: Integrated Marketing Management is scheduled to start on Dec 01, 2021 and ends Jan 18, 2022

  • Why do schools give Classfinder a discount?

    Classfinder with Frank leverages volume through partnerships to secure a greatly reduced rate while still maintaining the quality and transferability of the online courses.

  • How do I know if my college will approve my credits?

    When you sign up for an online course, Classfinder with Frank will send you information your college may require to approve your transfer credit request. You will be responsible for sending that information to your college and/or advisor. Most colleges have their own specific forms and requirements, so be sure to check with your college and/or advisor. If your transfer credit is not approved, you have until the course drop date to get a full refund.

  • How many transfer credits will my college approve?

    Every school has its own policy regarding the number of transfer credits a student may apply to a degree. You’ll earn 2 Graduate Credits from the teaching institution upon course completion.

  • When do I pay for my course?

    Classfinder with Frank charges your credit card at the time of purchase. You will have up until the Dec 03, 2021 to request a refund. Each course drop date is different, so please be sure to mark your calendar.

  • Can I use my college financial aid towards my classes?

    Frank sends you information for you to provide your financial aid office so they can evaluate the potential for a reimbursement.

  • What is the deadline to enroll in a class?

    The deadline to enroll for MKT 6221: Integrated Marketing Management is Nov 17, 2021 You must be enrolled before that date.